The Brand Personality Quiz by Digital Brand Kit

drumroll, please... your brand match is:

The Winter Personality

You are the trusted advisor that everyone wants in their corner. Your brand is confident, practical, and bold.
scroll for full report

The Winter Personality is highly driven, decisive, focused, and objective.

You know how to get things done with a minimal amount of fuss. You are direct in your communication, and you always tell it like it is. 

If your business is all about confidence, growth, and empowering others by sharing your expertise, the cool and intense colors of this brand personality will help you communicate what you’re all about and attract people who are a match for your vibe and resonate with your messaging.

PS. You can download this report as a PDF at the bottom of the page.




Your Brand Vibe

Style, Success, Practicality.

Realistic, self-assured, practical, reliable, grounded, determined, ambitious, no fuss, big vision, detail-oriented.

Straightforward and to the point. You do not sugarcoat your communication and you tell it like it is.

Highly driven, successful, decisive, intelligent, focused.

Telling it like it is without hurting or alienating others.

Strong, dynamic, dramatic, focused, uncompromising, luxurious, lavish, decisive, expert, grounded, practical, driven, visionary, objective, detached, glamorous, understated, competitive, committed, disciplined.

Your Brand Visuals


Cool, strong, intense, clear.


Clean, strong, minimal fonts.
Editorial serif fonts.


Geometric shapes, strong, clean patterns, minimal and symmetrical styling.


Minimalist images, black and white, moody photography.

Your Dream Office Space

If we were to design an office space to match your brand personality, it would look like this:

Your Business Type:

This brand personality is an ideal match for the following business types:

  • Consulting businesses
  • Coaching businesses
  • High-quality/high-ticket businesses
  • Lifestyle businesses
Perfect for:

Digital Entrepreneurs, Coaches, Creatives, Educators, Course Creators, Consultants, Photographers, Podcasters, Copywriters, Designers, Content Creators, Authors, Business to Business Service Providers, Content Marketers, Personal Stylists, Beauty Experts, Financial Advisors, Real Estate Professionals, Legal Advisors, Business Coaches

The Brand Personality Spectrum

This slider is designed to help you visualize the positioning of this brand across different aspects and attributes.

The Brand Personality Matrix

This diagram shows you where this brand falls in relation to other brand seasons.

a message from nadine:

Something magical happens when you finally have branding that you're proud of.

You start to show up in your business more confidently. 

You’re excited and inspired to create more content, be more visible and seek out more opportunities.

You start attracting more of the people you want to attract, and less of those you don’t. 

You raise your prices unapologetically because your branding finally reflects the quality of what you have to offer.

And secretly, you just feel like a total badass. 

I want all of these things for you! And I hope this quiz has helped you nail your brand personality so you can finally have branding that truly feels like “you”.

xo, Nadine

the winter personality

Recommended Templates

The following templates have been expertly-curated to match your brand personality

Rise & Shine is the most on-brand template for you.

It’s elegantly minimal with editorial serif fonts, clean lines and a monochromatic color palette. This template is ideal for you if you want a no-fuss visual identity that is easy to work with. If you are looking for clean-cut sophistication, this is the perfect choice for you.

The Winter Color Palettes
marina blue

Bold & Brave is a more casual take on your brand personality.

It’s got all the elegance and sophistication your brand personality needs but with a more approachable vibe. This template is great for you if you want to add a bit more warmth to your brand.

The Winter Color Palettes

Grit & Grace is a winter brand with a warmer, more playful vibe. This template is a great match for you if you want your brand to feel clean and editorial without looking too serious. This brand uses bold, chunky fonts paired with colorful geometric shapes.

The Winter Color Palettes


The templates below are available in spring color palettes that could make them a great fit for you.

blue & green

Wanna see more winter color options?

Introducing the 2023 Color Collection!

250 brand new color palettes to choose from!

Couldn't find the right colors for you among our standard Color palettes? Try our Premium Palettes! Choose from dozens of *NEW* Winter Color Palettes from our Color Shop! And BONUS: once you purchase one of our Premium Palettes, no one else can buy it which means it's yours and yours alone!

No matter which of our 10 Signature Collections you choose or what your color preferences are, you'll likely to find the perfect match for your Winter Brand inside the Color Shop.

Pssst! These color palettes are subject to availability. They are being sold on a first come first served basis and they are flying off our digital shelves. So, friendly advice: make sure you snag your dream color palette before someone else calls dibs on it!


Save $100 on Your New Brand Kit

At Digital Brand Kit, we reward action takers! Taking this quiz means you are committed to elevating your brand and that deserves a big “woohoo” and a discount code! 

Use the code below at checkout to save $100 on any brand kit you choose.

code: quiztaker

Download the Winter Personality Brand Report

Grab a PDF copy of everything on this page so you can review it offline.


Book a Complimentary Design Consultation

Schedule a 15-minute design consultation with us and we’ll help you choose the right template for you.

build a brand you can be proud of that attracts your ideal clients that makes you look expensive that converts strangers into fans that boosts your confidence that makes you look like a pro that helps you stand out that elevates your business that makes your heart sing that helps you get sh*t done

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