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drumroll, please... your brand match is:

The Summer Personality

Your brand is like a trusted and reliable friend. The summer personality is organized, elegant and productive.

Summer brands do their best work in clean and structured environments.

They’re intuitive, supportive and have a strong sense of responsibility. They exude timeless beauty and a strong sense of empathy. They are equal parts creative and productive.

If you are looking to create a look and feel that expresses efficiency, reliability and trust, the cool and muted colors of this brand personality will help you communicate what you’re all about and attract people who are a match for your vibe and resonate with your messaging.

aspirational

balanced

supportive

Your Brand Vibe

quick overview of your brand season

Your Core Values

Structure, Order, Process

Your Brand Personality

Strongly intuitive, romantic, understated style, detail-oriented, perfectionist, observant, supportive, sensitive, strong sense of responsibility, even-tempered.

Your Brand Voice

Your brand voice is more on the serious side, free from spelling errors and more aspirational in style. You lean towards delicate, eloquent language that is always grammatically correct.

Your Best Qualities

Efficient, productive, well organized, supportive.

Your Biggest Challenges

Finding the right balance between perfection and spontaneity.

Your Brand Keywords

Elegant, romantic, graceful, delicate, stylish, reserved, luxurious, aspirational, balanced, harmonious, chic, intuitive, logical, organized, empathetic, creative, understated.

Your Brand Colors

Summer brand colors are delicate and faded, muted. 

The Big Picture

where your brand fits on the season wheel

The Season Wheel shows you in one snapshot where your brand season fits in the big picture and which of our design collections we recommend for each season. Each brand season can be expressed in 3 visual vibes: elegant, modern or vibrant. Scroll down for the 411 on your recommended collections so you can find the perfect fit for you! 

Your 3 Brand Matches

The following collections have been expertly-curated to match your brand personality

Grace & Gumption

the elegant option
About this collection:

Like the perfect summer dress, Grace & Gumption is effortlessly chic and enchantingly comfortable. It strikes the perfect balance between spontaneity and structure. Not too dramatic, not too loud, and just the right amount of composure.

This option is right for you if:

Entrepreneurship and Business

Career and Transition

Personal Development

Wellness and Health

Food and cooking

Beauty and Skincare

Creative Arts and Design

Environmental and Sustainability

Social and Emotional Intelligence

Education and Training

Travel and Leisure

Hospitality and Tourism

Health Coach
Life Coach
Artist
Web Designer
Interior Designer
Photographer
Podcaster
Copywriter
Content Creator

Content Marketer
Creative Entrepreneur
Yoga Instructor
Chef
Author
B2C Service Provider
Health & Nutrition

 Professional
Personal Stylist
Beauty Expert
Food Blogger
Retreat Host
Travel Host
Therapist
Holistic Healer

Bliss & Blossom

the modern option
About this collection:

Poised, perceptive and a little bit preppy, Bliss & Blossom writes with a yellow Ticonderoga pencil and chugs spiced vanilla lattes like it’s nobody’s business. Organized, ordered, and organic. Efficiency comes easily to Bliss & Blossom.

This option is right for you if:

Entrepreneurship and Business

Consulting and Advisory Services

Business and Management

Sales and Marketing

Legal and Financial

Education and Academic

Human Resources

Education and Training

Career and Transition

Leadership and Motivation

Marketing and Communications

Personal Development

Wellness and Health

Environmental and Sustainability

Social and Emotional Intelligence

Online Business Manager
Virtual Executive Assistant
Executive Coach
Business Coach
Life Coach
Career Coach
Success Coach
Wealth Coach
Interior Designer
Photographer
Podcaster

Podcaster
Copywriter
Content Creator
Content Marketer
Creative Entrepreneur
Teacher
Educator
Mentor
Lawyer
Trainer
Consultant

Strategic Advisor
Author
B2C Service Provider
Health & Nutrition
Personal Stylist
Financial Advisor
Real Estate Professional
Legal Advisor
Food Blogger
Speaker
Therapist

Style & Strategy

the vibrant option
About this collection:

Style & Strategy is the free-spirited genius of the bunch. It’s the warm breeze of a beachfront sunrise. A testament to the power of soft strength, Style & Strategy owns the space where trust, competence, and joy intersect.

This option is right for you if:

Entrepreneurship and Business

Business and Management

Sales and Marketing

Leadership and Motivation

Marketing and Communications

Personal Development

Wellness and Health

Food and cooking

Beauty and Skincare

Education and Training

Online Business Manager
Executive Coach
Business Coach
Life Coach
Career Coach
Success Coach
Wealth Coach
Actor
Marketer

Artist
Web Designer
Graphic Designer
Interior Designer
Photographer
Podcaster
Copywriter
Content Creator
Creative Entrepreneur

Yoga Instructor
Educator
Mentor
Author
B2C Service Provider
Health & Nutrition
Personal Stylist
Beauty Expert
Food Blogger

Something magical happens when you finally have branding that feels truly aligned.

You start to show up in your business more confidently. 

You’re excited and inspired to create more content, be more visible and seek out more opportunities.

You start attracting more of the people you want to attract, and less of those you don’t. 

You raise your prices unapologetically because your visual identity finally reflects the quality of what you have to offer.

And secretly, you just feel like a total badass. I want all of these things for you and more! 

I hope this quiz has helped you nail your brand personality and positioning. So you can finally have a visual identity that truly feels like "you".

Curious about the other brand seasons?

We thought you might be! Click below to peep the other seasons.

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The Brand Personality Quiz

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