If you’ve ever wondered how some people are able to keep a fresh and impeccably curated content schedule, week after week without missing a beat, here’s the secret: most of them have a small army behind the scenes creating all of that content for them.
Sitting down at your computer staring at a blank cursor or getting lost on Pinterest trying to find ideas for original content.
F-ing around on Canva for hours to create (and endlessly tweak) something that looks arguably “professional”.
Getting busy doing *actual* work in your business and suspending all social posting until inspiration strikes again in a few weeks.
Posts that are designed to help you talk to your audience about the problem you solve for them and get the conversation going about what they need help with.
Posts that are designed to help you connect with your audience on a deeper level and become a source of inspiration and motivation for them.
Scroll-stopping, “eye-candy” posts that are designed to capture your audience’s attention without feeling sleazy or overly promotional.
These posts are designed to help you talk to your audience about the problem you solve for them and get the conversation going about what your audience needs help with. You can use these posts to help your audience see that you understand them and that you know how to help them which in turn helps you establish trust and prime them to receive your offers. You can do this by offering free advice in your posts and giving them samples of what they can learn with you. You can also do it by presenting their problem to them in new, interesting or entertaining ways that teach them something new or get them to see things differently.
These posts are designed to help you connect with your audience on a deeper level and become a source of inspiration and motivation for them. You can do this by sharing inspirational, uplifting or clever scroll-stopping quotes or by sharing personal stories that give your audience insights into who you are in real life. The goal of these posts is to show your audience what is possible for them by sharing your personal stories as well as positive messages that celebrate them, motivate them and cheer them on.
These posts are designed to make it easy for you to promote your offers with scroll-stopping, “eye-candy” graphics that are designed to capture your audience’s attention without feeling sleazy or overly promotional. These are the posts that will get your audience to take real, tangible action beyond your newsfeed. Whether that’s signing up for your upcoming free training, downloading your freebie or enrolling in your paid program. The goal of these posts is to build on the trust and connection you’ve established through your educational and inspirational posts and convert your followers into subscribers and clients.
You’ll find tons of ideas for social posts in the 3 content categories that your Social Squares are organized in. You will never run out of ideas for what to post again!
This is a document in which you define your content pillars/themes and the types of posts you will share each day. By having content buckets, you are no longer scrambling to create content on the go because you know exactly what to post each day!
Once you have created your graphics, load them up into the placeholders, add your caption copy, content categories and hashtags. Then you can use this document to upload your content into your social scheduling tool or hand it over to your VA and let them schedule it for you.
