Website Activation Terms & Conditions

These Terms of Use (“Terms”) apply to all clients purchasing any tier of the Website Activation Service (“Essential,” “Signature,” or “Elite”) provided as a premium implementation add-on for the Digital Brand Kit (DBK) Website Kit.

By submitting payment and enrolling in any Website Activation Package, you (“Client”) agree to the following:

1. Service Eligibility & Prerequisites

• Website Activation services require a prior purchase of the DBK Website Kit.
  
  
• Additional kits may be required depending on the package tier (e.g., Instant Copy Kit, Email Kit, Lead Magnet Kit).
  
  
• Clients must provide all required assets (branding, images, approved copy, color palette, login credentials, etc.) before the start of the project.
  
  
• Turnaround timelines begin only after all required materials are submitted.
  
  

2. Scope of Work

Each Website Activation Package includes a clearly defined scope of deliverables outlined in the service overview. The scope includes:

• Design customization and tech setup (Essential+)
  
  
• Copy refinement + SEO setup (Signature+)
  
  
• Funnel setup, lead magnet integration, email automation (Elite)
  
  

Anything outside the listed deliverables is considered outside of scope and will be treated as an add-on (billed separately).

3. Timeline & Turnaround

• Projects begin upon receipt of all final assets and completion of the kickoff call.
  
  
• Essential and Signature: 5 business days
  
  
• Elite: 10 business days across two project phases
  
  
• Extensions due to client delays (in asset delivery or feedback) may result in a revised launch timeline.
  
  

4. Client Responsibilities

• Timely delivery of all assets (copy, images, login credentials, etc.)
  
  
• Attending the kickoff and wrap-up calls on time.
  
  
• Providing feedback during review calls and submitting any post-call revision requests within 3 business days.
  
  

Late submissions may delay the project or incur additional fees.

5. Revisions Policy

• Each package includes one (1) round of post-build revisions, intended for small adjustments only.
  
  
• All revision requests must be submitted within 3 business days of the Final Review call.
  
  
• Additional revisions outside of scope or submitted after this window are billed at $150/hour, in 30-minute increments.
  
  

Included Revisions Examples: 

✔ Text tweaks (spelling/grammar)
✔ Layout spacing/button updates
✔ Swapping images or links

Not Included: 

✘ Full section or layout changes
✘ Major design or content overhauls
✘ Submission of new copy after approval

6. Content & Copy Responsibility

• Client is responsible for providing final, approved copy before project start.
  
  
• Signature and Elite packages include refinement only, not original copy creation unless explicitly added on.
  
  
• Copywriting support for lead magnets and email sequences is available as an additional service.
  
  

7. Ownership & Access

• Upon project completion and final payment, all website files, assets, and deliverables become the property of the Client.
  
  
• DBK may retain access temporarily for support and troubleshooting unless otherwise requested.
  
  

8. Payment Terms

• Payment must be made in full or in agreed-upon installments prior to project start.
  
  
• Installment plans are binding; failure to pay may result in revoked access to the service and/or delivery delays.
  
  
• No refunds will be issued once project work has commenced.
  
  

9. Cancellations & Refunds

Due to the high-touch nature of this service, all sales are final.
No refunds will be provided once work begins. In rare cases of emergency or inability to proceed, credit toward another DBK service may be issued at our discretion.

10. Communication Expectations

We aim to deliver a fast, frictionless experience. Clear and timely communication is essential. Delays in client response may result in project pause or rescheduling.

11. Liability Disclaimer

DBK is not liable for client-side issues such as third-party platform errors, missed deadlines due to incomplete asset delivery, or post-launch performance metrics (e.g., SEO rankings, conversion rates). We provide a solid launch—ongoing performance depends on your broader marketing strategy.

12. Legal Stuff

By engaging this service, you agree to these Terms. These Terms are binding, non-transferable, and may be updated periodically. Continued use of DBK services constitutes agreement to the latest version.