*MEGA SALE* Get $300 OFF Premium Color Palettes. Snag yours from the Color Shop!

Unlock the Canva version for FREE when you purchase a Full Bundle by Sept 30th

build a brand you can be proud of that attracts your ideal clients that makes you look expensive that converts strangers into fans that boosts your confidence that makes you look like a pro that helps you stand out that elevates your business that makes your heart sing that helps you get sh*t done

on the blog:

3 mistakes that ruin your color palette 

Even professional designers make these three color palette mistakes. So give yourself grace if you’ve made them too. 

Mistake #1: Not enough neutrals

Neutral colors are the supporting cast in your movie. They complement and elevate your main brand colors. They give your audience visual relief from your main brand colors and, by contrast, allow your primary colors to stand out that much more.

What do I mean by “neutrals”? I’m talking about shades of brown, shades of gray, or lighter shades of your primary colors. Don’t ignore them. 

Mistake #2: Too many colors

The more colors you include in your color palette, the harder it becomes to have them all work in perfect harmony. It’s even harder if you have highly saturated colors in your palette. 

Think of it like cooking: your colors are the spices. If you throw a heap of strong spices in the pot all at once, you’re gonna end up with a hot mess. 🥵 You want to sprinkle in a dash of spice here and a dash of spice there to create a balanced dish.

(If you’re nervous about showing up as a rainbow, take the Colors that Convert workshop to build the perfect, professional designer-approved color palette for your brand.)

Mistake #3: Not enough contrast

If you value accessibility and want to give your audience a pleasant visual experience, choose colors that contrast well with each other. You’ll instantly improve your readability and enhance the visual appeal of your designs by dialing up the contrast, too. A win-win-win. 👏

P.S. Are you burning with desire to create your custom color palette right this very instant but want an expert to hold your hand through the process? Here’s my hand. 👋 

Take the Colors that Convert class on-demand. This 60-minute class provides step-by-step instructions to build the perfect color palette for your brand. It’s fun and freakishly effective.

Hi there, I'm Nadine

Welcome to the Digital Brand Kit blog. This is where I share my best tips, tricks and hacks to help you elevate your brand game and sharpen your design skills. If you’re an online expert who wants to show up as the best version of yourself, the content on these pages was made with love, just for you. 

take the brand quiz

Need help choosing the right design for you? Take the Brand Personality Quiz!

In less than 6 minutes, we'll help you figure out what your design style is and which of our collections are the best fit for you.

bestselling collections

Like the perfect summer dress, Hustle & Heart is effortlessly chic, comfortable and beautiful.

bestselling collections

Confident, driven and decisive… Rise & Shine is like the trusted advisor and reliable friend that everyone wants in their corner.

bestselling collections

Bursting with energy and full of personality, Grace & Gumption is a delightful combination of strategy and creativity.

bestselling collections

Crisp, fresh and effervescent, Wit & Wisdom is ambitious without being intimidating.

Color You Happy!

the brand personality quiz
free design consultatioN
the template shop
Become a "DBK Insider" and get $100 OFF your template purchase!
plus, we'll send you occasional love letters, exclusive deals and design tips!

This website uses cookies to ensure you get the best experience on our website.