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THE BLOG

AKA the Brand Nerdery

around here, we talk branding, design & marketing. dig in!

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5 Signs Your Visual Branding Is Broken

5 Signs Your Visual Branding Is Broken

Is your visual branding doing its job? Here are five signs your visual branding isn't pulling its weight and you're ready for a rebrand. [...]
Kitchen table with coffee

How to Infuse Personality Into Your Expert Bio

Your expert bio that’s written in the 3rd person is stellar, but sometimes a more personal bio is appropriate. Keep reading for 4 tips to infuse personality in your bio so you can sound more relatable, trustworthy, and fun to be around! [...]
Woman holding white mug

How to Protect Your Business Without Breaking the Bank

This is a list of the 7 key areas where you need to have airtight legal protection for your online business. You’ll also find direct links to grab legal templates from our trusted partner, the AWB Firm. [...]
Laptop on table with apartment building in background

3 Ways to Delight Your Audience Without Running a Sale

Just because everyone else is running a holiday sale doesn't mean you should too. Here are 3 fun ways to run a promotion without offering a discount on your products or services. [...]
Brand Tagline feature image

Craft a Brand Tagline that Sticks Like Super Glue

A strong tagline is the heart and soul of your brand. But coming up with one is not always easy. So use these 7 tips to write a tagline for your brand that’s sweet, snappy, and sticky. [...]
Woman holding a coffee mug

The Magic of Video Emails

Loom is THE espresso shot of communication—quick, effective, and gets the job done without making you want to throw your laptop out the window. These are the 6 ways I use Loom as an entrepreneur to save my sanity. [...]

How to Be Famous

Fame doesn’t come from wishing on a star or praying to the algorithm gods. It comes from impeccable branding and strategic actions. Follow these 7 steps to become a household-ish name (aka famous). [...]
Journal with pencil

What to Do When Your Preferred Domain Name Isn’t Available

Ack! Your preferred domain name is already taken. It's a bummer, but here are 9 ideas to help you come up with creative alternatives. [...]
Personal Branding vs. Corporate Branding: Why You Shouldn't Treat Your Personal Brand as a Corporation

Why You Shouldn’t Treat Your Personal Brand as a Corporation

Use these tips to create a personal brand that's 100% YOU. Because boxing yourself into a corporate brand is like serving gourmet food on paper plates. It just doesn’t feel right. [...]
How to Confidently Price Your Signature Coaching or Consulting Offer - Feature

How to Price Your Signature Coaching or Consulting Offer

Not sure how to price your signature coaching or consulting offer? Follow this 4-step process to get crystal clear on your value so you can price your offer confidentially. [...]
Brand Words

Powerful Brand Words to Shape Your Visual Identity

Here are 3 reasons why you MUST know your brand words before you start building your visual identity. Browse our list of 100 brand words to get your brain juices flowing! [...]
7 tech tools feature image

7 Essential Tech Tools for Entrepreneurs

These are the 7 MUST-HAVE tech tools that make entrepreneurship easier and more efficient. (I have no affiliate relation with any of these tools.) [...]
Chair, glasses, and laptop

Stop Asking People to Vote on Your Branding

We do not recommend asking your social media followers, friends, and family for their feedback on your visual branding. Here are three reasons why it’s a bad idea. [...]
beautiful branded flowers

A Simple SOP Template to Streamline Your Operations

If you want a business that doesn’t self-destruct, you’re gonna need systems. Use this simple template to create standard operating procedures and streamline your business. [...]
A plant on top of a table

5 Horrible Pieces of Branding “Advice”

We cannot NOT call out the rotten branding advice we've seen littering the internet recently. Here are 5 of the WORST pieces of branding advice we've heard in 2024. [...]
How to make your small business look big

How to Make Your Small Business Look Big

What's the quickest, easiest way to make your small business look bigger than it actually is? Use Digital Brand Kit. [...]
7 ideas to boost your visibility

7 Ideas To Boost Your Brand’s Visibility

If you’ve been in a productivity funk recently, here are 7 mini-projects you can do *this weekend* to boost your brand’s visibility. [...]
Women with ipad

Get Over Yourself Already

Recently someone gave me one of the most life-altering pieces of wisdom I’ve ever received: GET OVER YOURSELF. And it completely changed my approach to entrepreneurship. [...]
5 distribution playbooks with coffee

5 Distribution Playbooks for Your Personal Brand  

Too many personal brands experience full-body burnout from content creation. But you can prevent that from happening with these five distribution playbooks. Use them verbatim or as inspo to architect a custom distribution strategy for your content. [...]
5 Secrets to Zhuzh Up Your Copywriting

5 Secrets to Zhuzh Up Your Copywriting

Struggling to sell your products, services, or ideas? You might have a copywriting problem. Read this article to learn our top five secrets for ultra-captivating copy. [...]
Digital Brand Kit's 4 Vs of Branding

The 4 Vs of Branding

When entrepreneurs look at their visual branding and feel “meh,” it’s probably because they didn’t follow the 4 Vs of branding. Here’s a crash course on those 4 Vs and why they're necessary to create an aligned visual identity. [...]
a blue chair

Selling Is Not Selfish (a Rant)

Selling isn't selfish. Because selling isn't about you. It's about the people you're serving. [...]
A light against a wall

5 Steps for More Sales & Happier Clients

It’s nearly impossible to run this process without garnering incredible intel to improve your product as well as your marketing copy. [...]

The 9 Essential Sales Assets

Do you have a solid product or service but revenue is lethargic? Your sales process might be missing one of these 9 essential assets. [...]
editing tips to improve your brand photos

Quick Tips to Edit & Enhance Your Brand Photos

No need to hire a photo editor on Fiverr to fix those images you don't like. Watch this video tutorial for quick tips to edit the images yourself! [...]
3 essential poses for your brand photoshoot

3 Essential Poses for Your Photoshoot

Thinking about doing a photoshoot for your personal brand? Make sure these three poses are on your shot list. [...]
Entrepreneur with cell phone planning her brand photoshoot

Plan Your Brand Photoshoot Like a Pro

This is a play-by-play of how I 30x’d the ROI of my brand photoshoot. As you'll learn, the money is in the prep work. [...]
Science of Brand Quiz 1

The Science Behind the Brand Quiz

Entrepreneurs make this mistake with their visual branding all the time. That's why we created the Brand Quiz to fix it. [...]
Best design platforms for your website

The Best Design Platforms For Your Website 

Wix, Squarespace, and Showit are the top three website design platforms I recommend. Learn about the pros and cons of each platform so you can build your brand on the right digital rails. [...]

3 Mistakes that Ruin Your Color Palette

Even professional designers make these three color palette mistakes. Learn how to spot them and fix them. [...]

5 Tips to Communicate Your Vision to a Designer

Here are 5 tips to minimize the suck and maximize the squeeze to get amazing deliverables from your designer. [...]

Spice Up Your LinkedIn Profile

You have a huge opportunity to use visuals to stand out on LinkedIn. (Most people neglect it.) Here are two easy ways to do that. [...]

Design or Copy: Which Comes First?

Design or copy first? The answer matters because it impacts your workflow (efficiency!) and your content quality (no more DIY vibes).  [...]

The Anatomy of the Perfect Color Palette

Ready to learn what makes an effective color palette? You’re about to get a mini crash course in graphic design! [...]

The Right Way to Choose Colors for Your Personal Brand

Just because you are attracted to certain colors doesn’t mean they are the right colors for your personal brand. [...]

How to Give Better Design Feedback

Follow these three tips to give your designer actionable feedback that will turn a disappointing first draft into a gorgeous second draft. [...]

Color Psychology: Red, Pink, & Purple

Do red, purple, or pink belong in your personal brand's color palette? Read this article to find out! [...]

Color Psychology: Black, Gold, & Gray

Does your personal brand need a touch of black? What about a shimmer of gold or a streak of gray? By the end of this article you’ll know if black, gold, or gray are right for your brand. [...]

Color Psychology: Yellow, Orange, & Brown

Here's what you should know about yellow, orange, and brown before you decide if these colors are right for your brand's color palette. [...]

Color Psychology: Blue, Green, & Teal

Here's how to know if blue, green, or teal are good colors for your brand's color palette. [...]

How Much Do Your Brand Colors Matter?

More than fonts, more than composition, more than design style, colors are the single most impactful element of your brand. [...]

Add Personality to Your Brand without Losing Credibility

Combine elements from your ideal client avatar and your personality to engineer one cohesive, super-aligned brand identity that matches your personal vibe and attracts your dream tribe. [...]

The 10 Design Tools We Can’t Live Without

I get asked all the time about the design tools I work with, so I am sharing my top 10 favorite tools in this article. [...]

How to Recognize If Your Visual Identity Is Right for You

There are two dead giveaways that your visual identity is not right for you. This article will tell you if it's time for a personal brand rebrand. [...]

How to DIY Your Graphics without Looking Like a DIY Job

There are 3 common mistakes non-designers make that scuff the polish off their graphics. Here's how to fix them and instantly make your designs look more professional. [...]

How Do You Recognize Good vs Bad Design?

A lot of people think that design is just about making things look pretty. It’s not. But "pretty" is simply a byproduct of good design. Here's how to recognize it. [...]
The Color Meaning Cheat Sheet

Your brand colors are more powerful than you think. Get strategic about choosing colors that truly represent your brand’s unique personality.

The Brand Personality Quiz

Gives us 3 minutes and we’ll help you nail your brand identity and finally understand how to translate your vision into a visual identity.

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