If “grow my email list” has been a post-it note in your brain for the past few weeks then, my friend, this article is for you. You already know that growing your email list starts with creating an irresistible lead magnet.

But beyond the fact that a freebie helps you grow your audience and generate leads for your business, a well-crafted lead magnet positions you as an expert, helps you build trust with your audience and primes them to become paying clients.

Your core lead magnet is your first impression and the front door of your funnels. The more people you can bring in through the door, the faster you’ll be able to grow and scale your business. Bottom line: your lead magnet is a critical part of your business.

But I get it—sometimes the hardest part is nailing down a brilliant topic idea for a lead magnet that your audience will be itching to get their hands on. So today I want to give you 5 brainstorming prompts to help you come up with genius ideas for your next lead magnet.

Use These 5 Ideas for Your Next Lead Magnet

Use these questions and prompts to get your creative juices flowing and come up with original ideas for your lead magnet. Some of these questions will force you to dig deeper beyond surface-level, “generic” ideas so you can come up with strategic lead magnet ideas that will resonate deeply with your audience and position you as the obvious choice to help them solve their problem.

#1 Where should you start the conversation with your ideal client?

Think about where your audience is on their journey and what their first step should be. What foundational knowledge or insight do they need to move forward? Craft a lead magnet that meets them right where they are and starts building trust.

#2 What’s the most frequent question people ask you?

If your audience keeps coming to you with the same question and you keep giving the same answer over and over again, it might be time to create a resource that answers it comprehensively, once and for all! Turn that answer into a guide, video, or even a toolkit that will showcase just how much you know your stuff. The perk of this one: it’s probably the easiest one to make!

#3 What is a question that your audience should be asking you, but they aren’t yet?

Sometimes your ideal clients don’t even know what they should be asking. Identify those unspoken but critical questions and create a lead magnet that addresses them. This positions you as someone who understands their needs before they do.

#4 What tools or resources do you use in your business that others might find valuable?

Consider sharing your favorite tools, resources, or systems that help you in your work. A resource guide or toolkit can be incredibly valuable to people who are looking for recommendations from someone they trust. And this one comes with a double perk: (1) it’s super easy to make and (2) you can embed affiliate links in it and generate some extra revenue with it!

Lastly… and this one is my favorite!

#5 What is ONE thing your audience could do in under an hour that would bring them one step closer to their goals?

As human beings living in the age of pre-made meals and Amazon one-day shipping, we are all “instant gratification” junkies. So one of the most momentum-building, powerful things you can offer someone who has been struggling with a problem for too long is a QUICK WIN.

Think: what is something you could help your audience achieve quickly (less than an hour) and easily that will help them create transformation? This is not about teaching them something new, it’s about helping them take tangible action and implementing what you teach. (Here’s an example of this idea in the wild.)

The great thing about helping people create a quick win is that they will remember you for it and that momentum energy you helped them build often leads them to take action on YOUR offers and work with you so that they can experience even more results.

Remember, your lead magnet should position you as the expert. It doesn’t need to be overly complex or elaborate—it just needs to provide value. A simple, actionable resource that solves a problem will do the job. The key is to make sure it aligns with your expertise and your audience’s needs, so that you’re attracting the right people.