A few months ago we drew a hard line in the sand and decided that we would only run discount promotions twice a year. And let me tell ya: the FOMO was real. It was so hard to make this decision but we made it because we didn’t want to dilute the value of our products and services.
Here’s the thing: affordability is one of our core values as a company. And we are committed to our mission of making beautiful branding accessible for all the side-hustlers, bootstrappers, early-stage founders and career-pivoters out there. ✊
But we are equally committed to protecting the value of our products by not heavily discounting them. Which brings us to today’s topic:
3 Ways to Delight Your Audience and Generate Revenue Without Running a Sale
1. Create a Limited Edition Product or Bundle
Scarcity can be a powerful motivator, and creating something exclusive can drive urgency and excitement. Think about what unique, limited edition product or bundle you can offer your audience. It could be a special version of your product, a bundle of complementary items, or a package that includes something new and exclusive.
For example, if you’re a branding expert, you might create a limited edition bundle that includes a branding audit, a mini-course on brand strategy, and a set of exclusive templates. This adds value without discounting your core offerings and creates a sense of exclusivity that can drive sales.
(Related article: How to Price Your Signature Coaching or Consulting Offer)
2. Provide Payment Plans
Make your high-ticket items more accessible by offering flexible payment plans. Breaking down the cost into manageable payments can open up your services to a wider audience without the need to lower your prices. This strategy can be particularly effective for services, courses, or products with a higher price point that might otherwise be out of reach for some potential customers.
Bonus tip: this is the easiest promo offer to implement because all you have to do is add a new payment option on your checkout page. You could whip up an offer like this in a few clicks and email your list about it tonight!
(Related article: 7 Ways To Boost Your Brand’s Visibility This Weekend)
3. Offer a Free Bonus Service as a Gift with Purchase
Instead of giving your customers a discount, offer them a valuable service that will complement their purchase and help them extract even more value from it. This approach not only enhances the overall value of their investment, it also strengthens their loyalty to your brand. But! You’ve got to make it feel like a generous gift, not just an add-on.
Consider what services would be most beneficial to your customers. If you sell branding templates (like we do), for example, you might offer a free 60-minute consultation to help them get started and show them how to set up and use their templates.
Bonus offers like this show your customers that you’re committed to their success and satisfaction. This creates a deeper connection and can lead to long-term loyalty and repeat business. Plus, it sets you apart from competitors who might only be focusing on price reductions.
And guess what? Summer of 2024 we followed our own advice by offering a 60-Minute Brand Activation Call for FREE to anyone who purchases one of our Brand Kits within a one-week period.
(For context a Brand Activation Call is a 1-1 consultation call with one of our lead designers where you get all the support you need to set up your new DBK templates properly and learn how to use your assets in Canva.)
This Brand Activation special offer was a fun way to surprise and delight our peeps—all while generating some sweet revenue.
Bottom line: if you are a service provider, content creator, educator, coach, consultant or digital product maker, you DO NOT have to discount your prices for every holiday. There are other ways to create immense value for your clients and customers—without cannibalizing your profits.
Instead of ⬇️ lowering your prices, consider ⬆️ elevating your brand experience.
