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drumroll, please... your brand match is:

The Winter Personality

You are the trusted advisor that everyone wants in their corner. Your brand is confident, practical, and bold.

The Winter Personality is driven, decisive, focused, and objective.

You know how to get things done with a minimal amount of fuss. You are direct in your communication, and you always tell it like it is.

If your business is all about confidence, growth, and empowering others by sharing your expertise, the cool and intense colors of this brand personality will help you communicate what you’re all about and attract people who are a match for your vibe and resonate with your messaging.

decisive

distinctive

driven

Your Brand Vibe

quick overview of your brand season

Your Core Values

Style, Success, Practicality.

Your Brand Personality

Realistic, self-assured, practical, reliable, grounded, determined, ambitious, no fuss, big vision, detail-oriented.

Your Brand Voice

Straightforward and to the point. You do not sugarcoat your communication and you tell it like it is.

Your Best Qualities

Highly driven, successful, decisive, intelligent, focused.

Your Biggest Challenges

Telling it like it is without hurting or alienating others.

Your Brand Keywords

Strong, dynamic, dramatic, focused, uncompromising, luxurious, lavish, decisive, expert, grounded, practical, driven, visionary, objective, detached, glamorous, understated, competitive, committed, disciplined.

Your Brand Colors

Winter brand colors are cool, strong, intense, clear.

The Big Picture

where your brand fits on the season wheel

The Season Wheel shows you in one snapshot where your brand season fits in the big picture and which of our design collections we recommend for each season. Each brand season can be expressed in 3 visual vibes: elegant, modern or vibrant. Scroll down for the 411 on your recommended collections so you can find the perfect fit for you! 

Your 3 Brand Matches

The following collections have been expertly-curated to match your brand personality

Grit & Grace

the elegant option
About this collection:

Grit & Grace exudes a clean, editorial energy with a crisp, high contrast color palette. It’s your competitive coworker with a bias for action and an eye for elegance. (FYI: If you like Digital Brand Kit’s branding, Grit & Grace is for you. We share the same creative gene pool—different genetic expression.)

This option is right for you if:

Entrepreneurship and Business

Consulting and Advisory Services

Business and Management

Sales and Marketing

Retail and E-commerce

Legal and Financial

Career and Transition

Leadership and Motivation

Personal Development

Wellness and Health

Social and Emotional Intelligence

Education and Training

Online Business Manager
Virtual Executive Assistant
Executive Coach
Health Coach
Business Coach
Life Coach
Career Coach
Success Coach
Wealth Coach
Web Designer

Interior Designer
Photographer
Podcaster
Copywriter
Content Creator
Content Marketer
Creative Entrepreneur
Lawyer
Course Creator
Consultant

Strategic Advisor
Author
Graphic Designer
B2B Service Provider
B2C Service Provider
Financial Advisor
Real Estate Professional
Legal Advisor
Speaker

Bold & Brave

the modern option
About this collection:

Bold & Brave is all about shipping the work and keeping it casual. It’s not here to ruffle any feathers but will let you know if yours are out of place. If Bold & Brave had a bestie, it would be Thoreau. Simplify, simplify.

This option is right for you if:

Entrepreneurship and Business

Consulting and Advisory Services

Business and Management

Sales and Marketing

Retail and E-commerce

Government and Public Sector

Nonprofit

Legal and Financial

Education and Training

Technology and IT

Education and Academic

Human Resources

Career and Transition

Leadership and Motivation

Marketing and Communications

Personal Development

Wellness and Health

Environmental and Sustainability

Digital Marketer
Online Business Manager
Virtual Executive Assistant
Executive Coach
Health Coach
Business Coach
Career Coach
Success Coach
Wealth Coach
Web Designer
Podcaster

Content Marketer
Teacher
Educator
Mentor
Lawyer
Trainer
Course Creator
Consultant
Strategic Advisor
Author
B2B Service Provider

B2C Service Provider
Health & Nutrition
Financial Advisor
Real Estate Professional
Legal Advisor
Athlete
Marketer
Speaker
Therapist

Zen & Zest

the vibrant option
About this collection:

Zen & Zest is electric. It captivates with its neon colors, mesmerizes with its grounded ambition, and invigorates with its vibrant energy. Dynamic and determined, Zen & Zest goes the extra mile with a sprinkle of color and a splash of fun.

This option is right for you if:

Entrepreneurship and Business

Consulting and Advisory Services

Business and Management

Sales and Marketing

Retail and E-commerce

Legal and Financial

Technology and IT

Education and Academic

Human Resources

Career and Transition

Leadership and Motivation

Marketing and Communications

Personal Development

Wellness and Health

Sports and Fitness

Education and Training

Travel and Leisure

Digital Marketer
Online Business Manager
Virtual Executive Assistant
Executive Coach
Health Coach
Business Coach
Life Coach
Career Coach
Success Coach
Web Designer
Podcaster

Copywriter
Content Creator
Content Marketer
Creative Entrepreneur
Teacher
Educator
Trainer
Course Creator
Consultant
Strategic Advisor

Author
B2B Service Provider
B2C Service Provider
Health & Nutrition
Financial Advisor
Food Blogger
Athlete
Adventurer
Marketer
Speaker

Something magical happens when you finally have branding that feels truly aligned.

You start to show up in your business more confidently. 

You’re excited and inspired to create more content, be more visible and seek out more opportunities.

You start attracting more of the people you want to attract, and less of those you don’t. 

You raise your prices unapologetically because your visual identity finally reflects the quality of what you have to offer.

And secretly, you just feel like a total badass. I want all of these things for you and more! 

I hope this quiz has helped you nail your brand personality and positioning. So you can finally have a visual identity that truly feels like "you".

Curious about the other brand seasons?

We thought you might be! Click below to peep the other seasons.

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The Brand Personality Quiz

Give us 3 minutes and we’ll help you nail your brand identity and finally understand how to translate your vision into a visual identity that supports your business goals.

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