Color Psychology: Yellow, Orange, & Brown

Here’s what you should know about yellow, orange, and brown before you decide if these colors are right for your brand’s color palette.
Color Psychology: Blue, Green, & Teal

Here’s how to know if blue, green, or teal are good colors for your brand’s color palette.
How Much Do Your Brand Colors Matter?

More than fonts, more than composition, more than design style, colors are the single most impactful element of your brand.
Add Personality to Your Brand without Losing Credibility

Combine elements from your ideal client avatar and your personality to engineer one cohesive, super-aligned brand identity that matches your personal vibe and attracts your dream tribe.
The 10 Design Tools We Can’t Live Without

I get asked all the time about the design tools I work with, so I am sharing my top 10 favorite tools in this article.
How to Recognize If Your Visual Identity Is Right for You

There are two dead giveaways that your visual identity is not right for you. This article will tell you if it’s time for a personal brand rebrand.
How to DIY Your Graphics without Looking Like a DIY Job

There are 3 common mistakes non-designers make that scuff the polish off their graphics. Here’s how to fix them and instantly make your designs look more professional.
How Do You Recognize Good vs Bad Design?

A lot of people think that design is just about making things look pretty.
It’s not. But “pretty” is simply a byproduct of good design. Here’s how to recognize it.