Let’s talk about charging more. Because let’s face it—everyone wants to charge more, right? (If you just said “nah, I’m good with less,” I’ll pretend I didn’t hear that.)
Here’s the thing: people don’t just pay for what you offer. They pay based on how valuable they think your offer is. And spoiler alert: how you present your services can make or break that perception.
If you’ve been part of the DBK-verse for a minute, you’ve likely heard us talk about giving your business big brand energy and how we exist to help you look expensive without breaking the bank. Why? Because people want to invest in brands that look polished, professional, and worth every penny.
Imagine this: You send a potential client a Pricing Guide that looks like it was whipped up in five minutes. Or worse, you send them an email with your pricing tossed in as an afterthought. Not exactly premium vibes, is it? But what if you sent them a gorgeous, polished Pricing Guide packed with glowing testimonials? Or a sexy Program Flyer that outlines all the details of your coaching program, neatly laid out in a sleek and simple two-pager?
Now we’re talking. 🤑
So be honest: are your sales materials giving off “eh, I’m not sure this is worth it” energy? Or are they giving off “I’m worth every penny, honey” vibes?
How to Package Your Offers to Attract Premium Clients
Here’s the deal: when your sales materials look pro, your clients automatically think your services are too. That’s why having a polished, professional sales system is key to commanding the prices you deserve—and making your prospects feel confident pounding that buy button.
Taking the time to tighten up your sales game will help you:
👍 Look like a premium provider
When your Pricing Guide, Program Flyers, and Service Proposals look as high-end as the services you offer, your prospects will know you mean business. Premium materials = premium pricing. (And no more “I thought you were offering a discount?” awkwardness.)
👍 Pitch with confidence
Ever get that shaky, sweaty feeling on a sales call? It’s not you—it’s your materials. When you’ve got sleek, polished assets that make you look like a million bucks, pitching becomes a breeze. No more fumbling to explain your pricing. Instead you’re cool, calm, and collected because your sales system is doing the heavy lifting.
👍 Close deals faster
A complete sales system gives your prospects everything they need to say YES without all the back-and-forth. No more “I need to think about it” stalling. You’re not leaving room for hesitation—you’re making it easy for them to make a decision now.
The 5 Key Elements of a High-Converting Sales System
💎 Pricing Guide: No more sending out your rates in a basic email. A pro-level Pricing Guide showcases your value and makes it crystal clear why your prices are what they are.
💎 Program Flyers: Want to show off your offer in style? A well-designed flyer gives your prospects the goods in a way that’s hard to ignore. It’s like putting your offer on a billboard instead of scribbling it on a Post-it.
💎 Service Proposal: This is where you lay out exactly how you’re going to work your magic and get results. A proposal that looks pro gives your client the confidence to move forward—without having to worry about whether you’re the real deal.
💎 Case Study Brief: Want to get someone off the fence? Hit them with some social proof. Case studies and success stories are like the mic drop moment of your sales system, showing that you get results and can deliver on your promises.
💎 Sales Deck: Whether you’re pitching in person or sending a digital deck, having a sales deck that walks your client through your offer makes you look polished, prepared, and professional. It’s an essential part of sealing the deal.
Ready to show up like the badass, expensive brand you are?
If you want to charge more for your services and products, I want you to think reeeeeeal hard about the sales materials that potential clients see as they’re evaluating your offer. On a scale of 1 to 10, how professional and polished does that material look?
If it’s anything less than a 10, then our Sales Kit has your name all over it.
Inside our Sales Kit you’ll find everything you need to package, pitch, and present your offers in a way that screams premium. From Pricing Guides to Service Proposals to Case Studies, we’ve got you covered. The Sales Kit helps you show up like the high-end brand you are and makes closing deals so much easier. Grab the Sales Kit today and let’s get your sales system working for you.
