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Create a High-Converting Opt-in Page for Your Biz

Here are 5 tips to create an opt-in page that makes people say "SIGN ME UP" with the enthusiasm of a caffeinated unicorn.
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9 Lead Magnet Ideas to Grow Your Email List

Looking for ways to grow your email list with qualified leads? Look no further! Here are 9 unique ideas for your next lead magnet.
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Grow Your Email List with a Quiz—Here’s How

Have you ever thought about using a quiz to grow your email list? We get new subscribers 24/7 with our Brand Quiz. If that sounds awesome, here are 3 things to know to create a list-building quiz for your business.
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5 Easy Steps to Grow Your Email List Using Collabs

Collabs and partnerships have proven to be the BEST way to grow our email list at DBK. In this article I break down the 5-step process I use to run a successful collab.
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How to Attract Premium Clients

When your sales materials look professional, your clients will automatically think your services are too. Learn why having a polished sales system is key to commanding the prices you deserve and making your prospects feel confident pounding that buy button.
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Create a Sales Deck That Wins Clients Anytime, Anywhere

I can’t tell you how many times I’ve seen entrepreneurs miss out on golden opportunities simply because they weren’t prepared to pitch. Whether it’s a surprise meeting, a potential client inquiry, or even a last-minute speaking gig, having a polished Sales Deck can turn fleeting opportunities into real revenue.
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Stop Invoicing Your Clients — Do This Instead

Still invoicing your clients to receive payments? It's time to upgrade your process. Here are 3 reasons to stop sending invoices and what you should do instead.
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3 Reasons Why We Offer Payment Plans

Why, after five years in business, did we finally decide to offer payment plans? And why should you consider offering them too? Here are 3 reasons why we now offer payment plans in the DBK shop.
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What Makes a Lead Magnet GOOD?

Follow these 3 tips to make a lead magnet that *actually* moves your business forward.
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5 Brainstorming Prompts for Your Lead Magnet

Here are 5 brilliant brainstorming prompts to help you come up with genius ideas for your next lead magnet. Your lead magnet is the front door of your funnels. The more people you bring in the door, the faster you can grow and scale your business.
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3 Non-Negotiables for Your Speaker Press Kit

You MUST include these 3 things in your speaker press kit. After years of working with professional speakers and designing dozens of press kits for high-profile speakers and New York Times bestselling authors, I’ve seen firsthand what works (and what doesn’t) when it comes to landing the gig.
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10 Email Marketing Tips to Grow Your Business

These are my 10 favorite (non-trite) email marketing tactics to grow your business. I can’t promise you anything, but I can say with the confidence of an organic raspberry that there’s at least ONE tactic from this list you can implement immediately to improve your email game.
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5 Signs Your Visual Branding Is Broken

Is your visual branding doing its job? Here are five signs your visual branding isn't pulling its weight and you're ready for a rebrand.
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How to Infuse Personality Into Your Expert Bio

Your expert bio that’s written in the 3rd person is stellar, but sometimes a more personal bio is appropriate. Keep reading for 4 tips to infuse personality in your bio so you can sound more relatable, trustworthy, and fun to be around!
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How to Protect Your Business Without Breaking the Bank

This is a list of the 7 key areas where you need to have airtight legal protection for your online business. You’ll also find direct links to grab legal templates from our trusted partner, the AWB Firm.
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3 Ways to Delight Your Audience Without Running a Sale

Just because everyone else is running a holiday sale doesn't mean you should too. Here are 3 fun ways to run a promotion without offering a discount on your products or services.
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Craft a Brand Tagline that Sticks Like Super Glue

A strong tagline is the heart and soul of your brand. But coming up with one is not always easy. So use these 7 tips to write a tagline for your brand that’s sweet, snappy, and sticky.
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The Magic of Video Emails

Loom is THE espresso shot of communication—quick, effective, and gets the job done without making you want to throw your laptop out the window. These are the 6 ways I use Loom as an entrepreneur to save my sanity.
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How to Be Famous

Fame doesn’t come from wishing on a star or praying to the algorithm gods. It comes from impeccable branding and strategic actions. Follow these 7 steps to become a household-ish name (aka famous).
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What to Do When Your Preferred Domain Name Isn’t Available

Ack! Your preferred domain name is already taken. It's a bummer, but here are 9 ideas to help you come up with creative alternatives.
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Why You Shouldn’t Treat Your Personal Brand as a Corporation

Use these tips to create a personal brand that's 100% YOU. Because boxing yourself into a corporate brand is like serving gourmet food on paper plates. It just doesn’t feel right.
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How to Price Your Signature Coaching or Consulting Offer

Not sure how to price your signature coaching or consulting offer? Follow this 4-step process to get crystal clear on your value so you can price your offer confidentially.
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Powerful Brand Words to Shape Your Visual Identity

Here are 3 reasons why you MUST know your brand words before you start building your visual identity. Browse our list of 100 brand words to get your brain juices flowing!
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7 Essential Tech Tools for Entrepreneurs

These are the 7 MUST-HAVE tech tools that make entrepreneurship easier and more efficient. (I have no affiliate relation with any of these tools.)
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Stop Asking People to Vote on Your Branding

We do not recommend asking your social media followers, friends, and family for their feedback on your visual branding. Here are three reasons why it’s a bad idea.
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A Simple SOP Template to Streamline Your Operations

If you want a business that doesn’t self-destruct, you’re gonna need systems. Use this simple template to create standard operating procedures and streamline your business.
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5 Horrible Pieces of Branding “Advice”

We cannot NOT call out the rotten branding advice we've seen littering the internet recently. Here are 5 of the WORST pieces of branding advice we've heard in 2024.
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How to Make Your Small Business Look Big

What's the quickest, easiest way to make your small business look bigger than it actually is? Use Digital Brand Kit.
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7 Ideas To Boost Your Brand’s Visibility

If you’ve been in a productivity funk recently, here are 7 mini-projects you can do *this weekend* to boost your brand’s visibility.
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Get Over Yourself Already

Recently someone gave me one of the most life-altering pieces of wisdom I’ve ever received: GET OVER YOURSELF. And it completely changed my approach to entrepreneurship.
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5 Distribution Playbooks for Your Personal Brand  

Too many personal brands experience full-body burnout from content creation. But you can prevent that from happening with these five distribution playbooks. Use them verbatim or as inspo to architect a custom distribution strategy for your content.
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5 Secrets to Zhuzh Up Your Copywriting

Struggling to sell your products, services, or ideas? You might have a copywriting problem. Read this article to learn our top five secrets for ultra-captivating copy.
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The 4 Vs of Branding

When entrepreneurs look at their visual branding and feel “meh,” it’s probably because they didn’t follow the 4 Vs of branding. Here’s a crash course on those 4 Vs and why they're necessary to create an aligned visual identity.
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Selling Is Not Selfish (a Rant)

Selling isn't selfish. Because selling isn't about you. It's about the people you're serving.
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5 Steps for More Sales & Happier Clients

It’s nearly impossible to run this process without garnering incredible intel to improve your product as well as your marketing copy.
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The 9 Essential Sales Assets

Do you have a solid product or service but revenue is lethargic? Your sales process might be missing one of these 9 essential assets.
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Quick Tips to Edit & Enhance Your Brand Photos

No need to hire a photo editor on Fiverr to fix those images you don't like. Watch this video tutorial for quick tips to edit the images yourself!
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3 Essential Poses for Your Photoshoot

Thinking about doing a photoshoot for your personal brand? Make sure these three poses are on your shot list.
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Plan Your Brand Photoshoot Like a Pro

This is a play-by-play of how I 30x’d the ROI of my brand photoshoot. As you'll learn, the money is in the prep work.
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The Science Behind the Brand Quiz

Entrepreneurs make this mistake with their visual branding all the time. That's why we created the Brand Quiz to fix it.
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The Best Design Platforms For Your Website 

Wix, Squarespace, and Showit are the top three website design platforms I recommend. Learn about the pros and cons of each platform so you can build your brand on the right digital rails.
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3 Mistakes that Ruin Your Color Palette

Even professional designers make these three color palette mistakes. Learn how to spot them and fix them.
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5 Tips to Communicate Your Vision to a Designer

Here are 5 tips to minimize the suck and maximize the squeeze to get amazing deliverables from your designer.
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Spice Up Your LinkedIn Profile

You have a huge opportunity to use visuals to stand out on LinkedIn. (Most people neglect it.) Here are two easy ways to do that.
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Design or Copy: Which Comes First?

Design or copy first? The answer matters because it impacts your workflow (efficiency!) and your content quality (no more DIY vibes).
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The Anatomy of the Perfect Color Palette

Ready to learn what makes an effective color palette? You’re about to get a mini crash course in graphic design!
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The Right Way to Choose Colors for Your Personal Brand

Just because you are attracted to certain colors doesn’t mean they are the right colors for your personal brand.
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How to Give Better Design Feedback

Follow these three tips to give your designer actionable feedback that will turn a disappointing first draft into a gorgeous second draft.
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Color Psychology: Red, Pink, & Purple

Do red, purple, or pink belong in your personal brand's color palette? Read this article to find out!
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Color Psychology: Black, Gold, & Gray

Does your personal brand need a touch of black? What about a shimmer of gold or a streak of gray? By the end of this article you’ll know if black, gold, or gray are right for your brand.
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Color Psychology: Yellow, Orange, & Brown

Here's what you should know about yellow, orange, and brown before you decide if these colors are right for your brand's color palette.
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Color Psychology: Blue, Green, & Teal

Here's how to know if blue, green, or teal are good colors for your brand's color palette.
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How Much Do Your Brand Colors Matter?

More than fonts, more than composition, more than design style, colors are the single most impactful element of your brand.
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Add Personality to Your Brand without Losing Credibility

Combine elements from your ideal client avatar and your personality to engineer one cohesive, super-aligned brand identity that matches your personal vibe and attracts your dream tribe.
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The 10 Design Tools We Can’t Live Without

I get asked all the time about the design tools I work with, so I am sharing my top 10 favorite tools in this article.
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How to Recognize If Your Visual Identity Is Right for You

There are two dead giveaways that your visual identity is not right for you. This article will tell you if it's time for a personal brand rebrand.
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How to DIY Your Graphics without Looking Like a DIY Job

There are 3 common mistakes non-designers make that scuff the polish off their graphics. Here's how to fix them and instantly make your designs look more professional.
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How Do You Recognize Good vs Bad Design?

A lot of people think that design is just about making things look pretty. It’s not. But "pretty" is simply a byproduct of good design. Here's how to recognize it.
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We’re a proudly woman-run and minority-owned business dedicated to inspiring and empowering you with the tools and systems you need to get your message out in style, drive your business forward and show up as the best possible version of yourself. We’re on a mission to create a world where design is no longer a barrier to your success.

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The Color Meaning Cheat Sheet

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